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Corporate Philosophy


Corporate Mission: our commitment

Create new value in factory automation systems and contribute to the creation of an affluent society through technology


Management Philosophy: key values that act as criteria for all corporate activities

  1. We aspire to be a company that ensures all employees are happy and that they have hope and good quality of life.
  2. We aspire to be a company that contributes to the development of local communities and society.
  3. We aspire to be a company that works on everything with sincerity to gain recognition and trust from customers.
  4. We aspire to be a company that maintains its ambition and achieves continued growth.


Shinnihon Philosophy: our standpoint

Shinnihon Philosophy embodies the management philosophy in the form of action guidelines. On the basis of the Shinnihon Philosophy, we go back to the fundamental principles whenever we face a deadlock in everyday operations.

Click here for further details of the Shinnihon Guidelines (Action Guidelines Handbook) >>

Three Key Action Guidelines

  • Always be optimistic and positive and do everything to the best of your ability.
  • Always obtain the full participation of your colleagues and achieve convergence of aspirations.
  • Always think of your colleagues and remain appreciative of them.
Shinnihon Philosophy (Action Guidelines Handbook)